Assos Equipe London Rides are GO!

Last month saw the launch of the brand new ASSOSéquipe rides, the first one rolling out from the recently opened Bespoke Cycling‘s store on Gresham Street. I was sadly unable to attend, but the team have just announced the next date and I’ll be there with bells on, though not literally of course…

ASSOSéquipe is ASSOS’ global club and rides programme, which invites ASSOS customers and like-minded riders to join together on one weekend day per month to enjoy a day to remember on the bike. The rides are being run on a regular basis from a variety of London locations initially, and from other UK cities from next year.




After meeting for coffee, we’ll split into two groups, a faster and a slower one, so whether you’re after a little more speed or prefer a social pace, there’s something for everyone. We’ll head out into Kent for a friendly 100km ride with the Assos team car on hand in case of mechanicals and to provide snacks and whatnot. These rides are not about racing; they are a chance to meet fellow cyclists, experience a relatively demanding but rewarding route with no stress over where you’re going, as you can just follow us!

The next ASSOSéquipe ride will take place on Saturday 24th October. Lie-ins will need to be deferred until Sunday it seems – here’s the schedule:

8.30am – meet at Café St Germain (16-17 Crystal Palace Parade, London, E191UD) for coffee and pastry and a brief introduction to the ride from the ASSOS Ride Leaders
8.50am – the slower paced group rolls out
9.00am – the faster paced group rolls out
1.00pm – estimated time back to Crystal Palace for coffee & cake for those not in a rush!

To register your interest for this ride, please email and confirm whether you would like to join the first (slower) or second (faster) group. Once they’ve received your email, they will be in touch to confirm availability. Please note, spaces are limited and work on a first come, first served basis so fire off that email now and secure your space. See you there?

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